An example of a viral movie that actually worked very well, and for a very good cause.
This is a response to Dove’s Onslaught viral IDaniel Bird produced and cut for Greenpeace. The campaign aimed to halt the destruction of the Indonesian rainforest for the production of palm oil. Unilever is one of the biggest culprits. Dove, their ’socially responsible’ brand, was the Achilles heel they aimed for.
Dove Onslaught[er] by Daniel Bird
An example of a viral movie that actually worked very well, and for a very good cause.
This is a response to Dove’s Onslaught viral IDaniel Bird produced and cut for Greenpeace. The campaign aimed to halt the destruction of the Indonesian rainforest for the production of palm oil. Unilever is one of the biggest culprits. Dove, their ’socially responsible’ brand, was the Achilles heel they aimed for.
The video went viral on Youtube.