This project for Innovation Norway ( visitnorway.com ) focuses on promoting the northern parts of Norway as a tourist destination in wintertime. The solution is built around the concept of the Aurora Borealis, or the northern lights. You can create your own aurora and have it play back on the night sky of the site. Share your lights by email, facebook or twitter. The inspirational part are made in flash by us at Apt, while Ixd has done the backend part. I was in charge of creating and displaying the northern lights which is generated by the users
Watch the campaign here: Your northern lights
Hi,
Hope you are well.
I know you covered the My Northern Lights in association with Visit Norway game last year; but it is back and all updated with special prizes for those who save their digital designs at http://www.visitnorway.com/uk/mynorthernlights
It is completely addictive and will have you trying to do the best design for ages – I am still trying to perfect mine!
Would love you to post this up again as last year there was a great stream of traffic from your site.
Do let me know if you can and if you need any further information and our press release for more editorial details.
I look forward to hearing from you.
All the best,
Andrew